By: Stan Lee Itzcoatl.
Why would anyone purposely slow down their own company’s potential success?
We’re going to discuss why SEO needs to be prioritized higher and how being aggressive with SEO schedules can help your organization.
SEO is both a science and an art
SEO is not a precise science. There are industry standards that create an outline which most organizations begin with, but there is also an art side to SEO. Part of the dynamic of SEO is that sometimes both the science and art side demand an aggressive schedule. For example, you may have a set of changes which are clear winners. These clear winners will have tangible benefits that everyone on the team will see. There are also sets of changes that are experimental and may provide little to no benefit in the eyes of management. Organizations that properly embrace SEO, understand that experimental SEO changes are just as important as the clear winners.
Constant creativity and feedback
For SEO, time is both an enemy and an ally. If you can get your projects scheduled and executed by the team then time is on your side. All you need to do is keep cranking out the changes until you reach a conclusion for your SEO hypothesis. If your projects are not being prioritized and sit in a schedule backlog then the potential SEO problem is being magnified every day that passes by. So given all of this it is clear that SEO requires a continuous process of creativity and feedback. The feedback aspect, as you might guess, requires frequently deploying changes to production.
A seat at the prioritization table
Most companies have a backlog or prioritization meeting. This meeting determines what Tech team members will work on. To make sure you are on the right side of the SEO dynamic you’ll want to include SEO in that meeting. Make sure SEO’s voice is established on an equal playing field as the other traditional Tech departments (development, QA, Ops, etc.). Make it clear to all department heads that everyone will need to make compromises when it comes to the schedule. There will be times when initiatives from all departments will need to be placed on hold if something critical is going on. Do not allow departments to continuously de-prioritize SEO efforts.
Support your SEO resources and you will see that the benefits will be there. Also, make sure your SEO lead is a capable and vocal person. You need someone that will be able to fight the good fight for their initiatives even when a culture of SEO support is there. Make SEO a winner at your organization and your organization will be more likely to be a winner as well.
Stanitz LLC is a world-class software consulting firm specializing in creating websites, building mobile applications, technical SEO and software quality assurance testing. Adopting the most cutting edge approaches and continuously innovating is what drives the culture at Stanitz LLC. Contact Stanitz today.